case study
Legacy Family Center Minnesota
Legacy Family Center provides West African refugee and immigrant families with holistic, culturally appropriate support services focused on education, workforce development, wellness building, and being a social services connector to minimize the barriers to self-sufficiency and enable all family members to thrive in their homes and communities.
At A Glance
Challenges
Lack of brand identity and voice
Improvement of articulation of service offerings
Enhancement of marketing communication tools
Strengths
Passionate and visionary founder
Robust service offering with potential for significant expansion
Successful children’s book distribution program
Outcomes
Outcome 1
Tackled the brand identity and voice by embarking on a strategic initiative to craft a distinctive brand identity that resonates with the target audience and distinguishes the organization in the marketplace. This included defining core brand elements such as mission, vision, values, personality, tone of voice, color palette, design elements, website content development, ensuring all communications consistently reflect the brand's essence and ethos, and establishing a strong and memorable brand presence.
Outcome 2
Combated the lack of clarity around service offerings by developing clear, concise, and compelling messaging articulating the various programs' value propositions and benefits. This involved breaking down complex service offerings into understandable segments, highlighting unique points, and effectively communicating how these services address the needs and challenges of the target audience, ensuring that potential clients and partners fully grasp the organization's capabilities and advantages.
Outcome 3
Addressed the need for marketing communication tools by creating collateral pieces tailored to the organization's objectives and audience. These tools aim to increase visibility, engage the audience, and effectively convey key messages about the organization, thereby driving awareness, interest, and action.
